We create sustainable impact
We’re a hands-on, boutique consulting agency using strategy design and consumer understanding to deliver growth for retail, shopper and consumer brands.
REPOSITIONING & REMODELLING
A new brand positioning was translated into a revamped store concept and communication strategy.
To capture the growing creative segment, a new brand and concept was developed together with Veritas.
After repositioning the brand, we aligned the visual merchandising & trade strategy for direct sales impact.
We have teamed up with True North for over 3 years now. As the focus of a CEO tends to drift off to day-to-day interferences, it is good to have them on board to keep the strategic focus on the agenda.
Kris Lenaerts, Owner & CEO Game Mania
Creating sustainable impact
isn’t a walk in the park.
Our approach is built on our beliefs that to be successful, strategies need to be evidence-based, supported, connected and tangible.
Our promises are your guarantee to success.
We listen to consumers and unveil what matters to them and your brand
Consumer understanding leads to stronger financial performance & increased customer satisfaction. That is why understanding how your market & brand are seen by your consumers is of essence.
We connect all domains to make sure impact is felt in every detail
90% of consumer companies believe consistency across touchpoints improves customer loyalty as all actions – whether in pricing, store experience, staff interactions, communication … – adds to your intended impact.
We make it tangible converting strategy slides to true impact
44% of strategic plans fail because companies don’t succeed in shaping what happens in practice. Our key promise is to help you deliver on your strategy: we make strategies tangible from the early beginning.
True North involved our teams, from the staff to our management team and the board from start to finish in the project. I believe this was key to ensure a solid implementation throughout the business.
Alexander Talpe, Owner & CEO e5 mode
Our answers to today’s
challenges and opportunities
Together with our trusted partners, we feel comfortable helping you out on multiple strategical challenges and opportunities.
Strategy & positioning
- Growth strategy
- Brand positioning
- Competitive benchmark
- Diversification strategy
- Consumer journey mapping
- Persona development
- Touchpoint analysis
- Customer co-creation
- Store concept development
- Omni-channel strategy
- VM & POS strategy
- Channel strategy
- Marketing strategy review
- Campaign reviews
- Acquisition & retention
- Trade strategy
New concept development
- New concept & brand design
- Concept validation
- Concept roll-out coordination
- Go-to-market strategy
Market & Consumer insights
- Industry research reports
- Brand benchmark research
- Consumer understanding
- Loyalty & RFM analysis
How we are different?
We’re a hands-on, dedicated ’boutique’ consulting agency. Too many expensive words? Let’s try to compensate that with some of our values.
We're commited. To you and your brand.
We are invested. A dedicated team dives into your business & your brand. We don’t just visit your premises, we ask to work there too.
We're in it for the project, not for the billable hours.
We work until it works. We will kickstart every offer with making sure we understand your intentions, provide you with a budget and stick to it.
We're bold, we're pragmatic.
We always strive for the best. But we understand business is fast and requires pragmatism. We balance both to make it work.
How you have to position us …
We deliver work on the fringes of several domains. Because designing and delivering impact is intertwined, we use business consultancy, market research, data analysis, service design techniques, change management & innovation practices to design and deliver your strategy.
Oh, our business consultancy angle probably gave it away: we’re in the upper right quadrant ;-).
Over the course of the last 3 years I have been working on multiple projects with the True North team. They are my #1 strategic partner because of their ability to balance business understanding and delivering solutions with a hands-on, creative no-nonsense touch to it.
Sabine Vanderveken, Marketing Director Lunch Garden
Vorige week werd het nieuws bekend dat het voor velen wat minder gekende Qualtrics overgenomen werd door het grote, bekende SAP voor een bedrag van 8 miljard dollar. Op het eerste zicht weinig relevant? Toch kunnen we er als retailers een wijze les uit trekken. Enkele...
Gisteren was het weer eens Retail Detail. Fijne presentaties door tal van CEO's. Een mooie editie. ZEB, Colruyt Group, Di, FNG, Hubo, Hema... Allemaal waren ze vertegenwoordigd op het grote podium. Een korte terugblik voor wie er niét was vanuit onze strategy...
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Got a specific challenge in mind?
Or just want to meet up?
Want to stay in touch?
Occassionally, we share our insights on the world of consumer bussiness, retail & shopper brands. Our aim is to make it insightful for you as a reader, that is why we will talk about your market, you brand, your challenges…
Want to ask us something in person? Feel free to get in touch via email@example.com or +32 486 13 91 62.
© True North BVBA, Hundelgemsesteenweg 316A, 9820 Merelbeke – BE0547.606.867 – 0486139162 – firstname.lastname@example.org