We are hands-on strategy consultants
delivering sustainable impact
for retail & shopper brands.

At True North we provide sustainable impact on multiple levels, from marketing, sales to organisational. We define the drivers that create impact, deliver strategies and tactical plans to generate this impact and review all efforts undertaken to provide proof of the envisioned sustainable impact.

We reduce the margin of error
to provide sustainable impact.

Over 50 brands trust their strategic challenges to our team. Retailers, shopper good brands and other commerce-oriented companies, both on- and offline, in very different sub-industries rely on our strategic recommendations. We differ by making sure we put everything necessary in practice to reduce the margin of error.

Reducing the margin of error to provide sustainable impact is about being...


All our recommendations are focused on a strong understanding of your market & consumers. Via different methods from desk research over quantitative studies or data analysis, we build evidence to support our strategic and tactical recommendations.

  • Market & Customer understanding
  • Data analysis & segmentations
  • Market potential analysis
  • Business case validation
  • Brand impact measurement


Hardly ever required solutions are simple. To reach & convert your audience, it takes efforts on different levels. Our Identity/Offering-model provides a handy process and templates to connect the dots across your internal departments.

  • Thought leadership drivers
  • Store experience, VM & staff
  • Target audience & communication
  • Category management & trade
  • Pricing & promotion strategies
  • Omnichannel approach


Sustainable impact is only possible if your board, management, organisation and partners are all on board. Our stakeholder focused 5/15/150-methodology involves all stakeholders, including your target audience to make sure all efforts are supported.

  • Organisation onboarding
  • Co-creation workshops
  • Feasibility analysis
  • Roadmap preparations
  • Team & partner selection

Behind the science: how we work, together.

Strong stakeholder involvement

Our belief is that success is shared. With your team - from the board room to your store staff - as well as your consumers - both your clients and those ready to get to know you better. We involve everyone in our proprietary 5/15/150-process methodology.

Customers & insiders first

Every recommendation we suggest, every action we propose, every idea we discuss, will be supported by evidence. Different techniques - qualitative and quantitative - and tools help ons get the proper insights to support your case.

Retail is more than a focus

Understanding retail and its consumers is key to your success. That is why we focus fully on your industry. We are educated and experienced in retail business, marketing, sales and its operations. Different models and methodologies are all tailored to the industry of retail, shopper goods and commerce. Every new job builds (upon) our knowledge.

Collaborative minds

Our team includes cross-disciplinary business designers, who work in collaboration with your team & our expert partners.


+10 years in marketing & business support for Fortune 100 co’s.


Open minded collaborator, political scientist & economist.


Combining her marketing intelligence with her passion for consumer understanding


Economist with a user experience & digital background.


Up for a challenge? Let us know and we'll grab a coffee together.

How can we help you?

Request more info via the form below or get in contact with Bart via +32 486 139 162.