Helping retail brands understand & act on
ever-changing consumer behaviour.

At True North we want to help impact decision making on multiple levels, from marketing, sales to organisational. Our solutions are focused on understanding actual behaviour - both on- and offline - and how it changes over time to provide valuable insights for business impact.

Understanding consumers is our focus

Over 50 brands trust their consumer behaviour insight needs to True North. Retailers, both on- and offline, in very different sub-industries rely on our insights.









Out of home


DIY & Garden

Windows & doors

Behaviour Academy

In our academy, we train our teams, partners and business consultants as well as our clients - analysts, BI experts, marketers, sales reps amongst others - to use the insights to its full potential. Subscribe below to be invited to our upcoming open courses where you’ll get a 4 hour introduction to behaviour economics and what it can mean for your brand.

Upcoming open classes

Get in contact if you want to be present or for more details

September 6 - Ghent

October 4 - Ghent

November 8 - Ghent

September 7 - Brussels

October 5 - Antwerp

November 9 - Brussels

Collaborative minds

Our team includes cross-disciplinary business designers, who work in collaboration with your team & our expert partners.


+10 years in marketing & business support for Fortune 100 co’s.


Open minded collaborator, political scientist & economist.

Van Laer

Combining her marketing intelligence with her passion for fashion & beauty


Economist with a user experience & digital background.


Up for a challenge? Let us know and we'll grab a coffee together.

How can we help you?

Request more info via the form below or get in contact with Bart via +32 486 139 162.

What's on our mind?

Read about our opinions, research or insights here first.

Is your webshop too functional? JTBD* as the key to omnichannel success.

Bargain hunting or shopping online to reach that ‘I-desperately-need-a-cocktail-dress’-deadline are all different jobs-to-be-done requiring different efforts from brands.

Do you already use your lover/hater ratio to define your acquisition potential?

All brands are blessed with a share of brand lovers, ambassadors that consider their beloved brand to be special. Your acquisition potential is directly related to the numbers of lovers

If promotions are killing the (consumption) experience, why are they so omni-present?

Promotion strategies shows negative effects on both the buying and the consumption experience. Time for a change?